The logo combines a fluid and friendly typography with vibrant green gradients that evoke freshness, health, and vitality. As a distinctive element, the letter “U” was replaced with the silhouette of a fruit, reinforcing the brand’s natural essence while creating a memorable and scalable identity system.
Beyond the branding, I designed the product packaging, creating a cohesive visual experience across physical touchpoints. The fruit visuals used throughout the packaging and branding were generated using AI-assisted workflows and later refined through photographic post-production and compositing, allowing greater creative control while achieving vibrant, high-impact imagery aligned with the freshness and fluidity of the brand concept.
