In 2025, I led the redesign of Bellatela’s brand, a company with over +30 years of experience in Colombia’s textile industry. My approach focused on reinterpreting its legacy without losing its essence, evolving the identity into a more contemporary visual language aligned with a digital environment. The result is a cleaner, stronger, and more scalable brand that reflects its evolution and versatility, while maintaining its position as a trusted industry reference and projecting confidently toward new generations and growth opportunities.
2025
Textile, Industry, Home & Fashion
Brand Redesign, Identity Refresh