The brand identity was designed to feel modern, clean, and reassuring. The visual system emphasizes clarity and professionalism while maintaining a sense of warmth and accessibility that aligns with a patient-first approach.
Brand identity, design, and development of a modern WordPress website for orthopedic surgeon Dr. Erin F. Dunlap, focused on clarity, trust, and patient experience.
I led the brand design and website experience, translating the visual identity into a responsive WordPress site built with Divi.
2025
Medical, Surgery
Brand identity design, UI/UX design, WordPress development (Divi), content AI